Vendredi 12 août 2011

"Harry Potter": three "magic wand" from film to fashion

With "Harry Potter and the Deathly Hallows (the)" (hereinafter referred to as "Ha 7 (below)") aggressively, the film finally ends the series. However, "Harry Potter" along the way, for the fashion industry composed a Divine Comedy. Movie costumes provider Belstaff has been acquired by Italy's top fashion; starring Aimawosen a Burberry spokesperson; Harry Potter's magic toy is sweeping the world.

$ 161 million acquisition of costumes for brand Belstaff

"Harry Potter" movie, like the content of the wand, as the achievements of a little-known brand of costume. 4 Magic Academy their school uniforms, uniforms Quidditch, Potter's invisibility cloak so popular around the world, has a huge stable of consumer groups. Film recurring striped scarves, messenger bags, snow caps and round Harry Potter glasses popular in recent years has become a new favorite.

Belstaff clothing is designed for the film's brand. The nearly 90-year-old British family of brands, as the film is low-key minimalist design jacket cool. In "Harry Potter" helped push, Belstaff brand sales last year reached $ 117 million, compared with 2009 growth of 10%. In June this year, Belstaff has been also has brands such as Bally and Jimmy Choo Italian fashion group Labelux Group GmbH for $ 161 million acquisition. This is the brand for powerful investors, to expand the brand's global development is very helpful. Belstaff brand and Hollywood movies have deep roots, the jacket has appeared in 90 films. Labelux Group acquired Belstaff brand, plans to increase its brand development efforts.

In China, Harry Potter's image also extends into "Harry Potter and the clothing chain." In October 2005, Shanghai Rong Chen, Ph.D. frog (Group) Co., Ltd. and the Harry Potter brand licensing side made contact and obtained a U.S. company's Warner Bros. Harry Potter children's clothing, stationery, watches and other products China Mainland authority. Currently, Harry Potter costumes have been one hundred stores in the Mainland, Hong Kong and Taiwan also initiated the establishment of the shop.

Wand 2

Made a star starring

CHANEL Burberry favored by Lancome

Film waving a magic wand male and female, became the fashion rookie.

Remember that cute movie naughty girl Aimawosen it? 20 years old, she has begun to emerge in the fashion circle. Today, Aimawosen has become Burberry, Lancome, People Tree and other brand spokesperson. England's fashion magazine "charm" named the world's best dressed women of 2011, the Aimawosen ranked first. In 2010, she ranked only tenth. She also received the 2010 New York MET BALL second best dress, the same year, also was closed Britain's most influential creative industries, "fashion industry, new" one.

Since the 2009's made after the British brand Burberry, CHANEL Aimawosen also received a big show of the opportunity to sit front row, and became "VOGUE", "Bazaar", "ELLE" and other big magazine cover girl.

This year, Aimawosen with the Italian brand Alberta Ferretti to launch "Pure Threads" mini-women's series. Last year, Aimawosen environmental technology with the French co-brand People Tree, as a creative consultant for, and launched the 2010 spring and summer series.

Actor Daniel Radcliffe is also involved in drama, art films and other more niche show, also found time to shoot the film "My son, Jack," "December Boys", has been trying to subvert their own fashion shape.

In 2001, the first film, "Harry Potter", Daniel's paycheck was only £ 60,000, while the finale, "Ha 7 (next)," in Daniel's paycheck has been as high as 25.6 million pounds.
Par buberrymenline - 0 commentaire(s)le 12 août 2011
Jeudi 28 juillet 2011

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Par buberrymenline - 0 commentaire(s)le 28 juillet 2011

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